Strategy & Operations Lead - Category

About Goodera

Goodera is the world’s leading platform for employee engagement, helping companies build meaningful, purpose-driven workplace experiences through employee volunteering. We partner with 500+ enterprises, including 75 Fortune 500 companies like IBM, ServiceNow, and Amazon to help teams connect with purpose while driving social impact. Operating across 100+ countries and 30+ languages, Goodera delivers hosted volunteering and team engagement experiences - virtual, in-person, and hybrid - through a network of 2,500+ hosts. In 2025 alone, we facilitated 10,000+ experiences engaging over 500,000 employees worldwide. With consistent 100% YoY growth and profitability since April 2024, Goodera is backed by leading investors including Elevation Capital, Nexus Venture Partners, Omidyar Network, Zoom Ventures, xto10x, and Ursula Burns.

Goodera enables end-to-end employee engagement programs, with a core focus on corporate volunteering. We help organizations design and deliver meaningful experiences that drive both employee engagement and social impact.

What we do:

End-to-end program management: Design and execute corporate volunteering initiatives from concept to completion

Curated opportunities: Match organizations with the right experiences from our global catalog of volunteering activities

Program planning & participation: Support timelines, campaigns, and communications to drive employee registrations

Hosted experiences: Deliver engaging, high-quality sessions led by trained Goodera hosts who guide, orient, and contextualize each experience

Impact measurement: Track, measure, and communicate both employee engagement and social impact outcomes

As we continue to grow, Goodera is exploring avenues of expanding beyond volunteering into a broader suite of employee engagement offerings including team building, culture-building, and purpose-driven experiences.

Role Overview

Own the strategy, development, and growth of key volunteering categories (e.g., in-office, kiosk, etc.) at Goodera. This role focuses on strengthening existing offerings, with a strong emphasis on top-of-funnel demand generation, offering design, and commercialization. You will be responsible for identifying what to build, how to build it, and how to take it to market effectively. This role sits at the intersection of category strategy, product marketing, and business ownership, ensuring offerings are scalable, differentiated, and drive revenue.

Key Responsibilities

Category Ownership & P&L Management

Own end-to-end performance of multiple volunteering offerings, including revenue, margins, and scalability

Define pricing, cost structures, and unit economics to ensure commercial viability and profitability

Track SKU-wise performance metrics and drive continuous optimization of revenue and margins

Identify opportunities to expand, refine, or sunset offerings based on business impact

Product Marketing & GTM Enablement

Own positioning, messaging, and storytelling for each offering to ensure they are differentiated, scalable, and aligned with client needs

Develop sales enablement materials (decks, brochures, case studies, pitch narratives)

Partner with GTM teams to drive demand generation and successful deal conversion

Ensure clear articulation of value proposition, impact, and differentiation

Process Definition & Playbook Development

Define and institutionalize the category launch process: stage gates from market validation → offering definition → pilot → operational readiness → GTM launch, with clear criteria

Co-create the activity development process with the Experience Design team: how new activities move from concept → design → pilot → blockbuster promotion, including success criteria and pilot protocols

Build the offering brief template and standards that govern what "definition-complete" means for every category × format combination

Document these as reusable playbooks so new category launches don't reinvent the process

Cross-functional Collaboration & Execution

Work closely with Experience, Partnerships, and GTM teams to bring offerings to life

Ensure alignment between category strategy, execution, and customer experience

Drive execution across teams to ensure timely delivery and high-quality outcomes

About you

5-7 years of experience in strategy consulting, category management or Founder / Co-founder experience in 0 to 1 environments

Experience owning or contributing to P&L, pricing, or revenue-driven initiatives

Strong storytelling and communication skills, especially for sales and marketing contexts

Ability to work across teams and influence without authority

Owner mindset: comfortable owning outcomes, including revenue and profitability

Strategic + execution-oriented: can think big and also drive day-to-day progress

Strong commercial acumen: understands pricing, margins, and what drives growth

Customer-centric thinker: deeply understands what clients value and why