Regional Sales Manager (REMOTE)

Pay: $105,000 - $135,000

OVERVIEW

Seremoni is seeking a Regional Sales Manager to own the regional P&L for specialty foodservice and broadline distributor relationships within an assigned region. The Regional Sales Manager owns each distributor relationship directly, sets regional strategy grounded in market insight and sales data, and is accountable for regional revenue, margin, and distribution targets, reporting to the Senior Sales Director.

PRIMARY RESPONSIBILITIES

Strategic Leadership & Market Insights

Set regional sales strategy and priorities based on market data and competitive analysis, for review and approval by the Senior Sales Director

Prepare data-driven sales forecasts and budgets for the region

Monitor weekly and monthly sales, margin, and market trend data to identify risks and opportunities, and address underperforming distributor relationships early

Distributor & Broadline Account Management

Build and maintain relationships with specialty foodservice distributors and broadliners

Negotiate contracts, pricing, and terms of sale tailored to each distributor's business

Resolve distributor inquiries, concerns, and feedback promptly

Own performance scorecards for each distributor relationship, using data to hold partners accountable

Market Expansion

Identify and pursue new distributor relationships within the region, prioritized using market data

Represent Seremoni at trade shows and on direct headquarters-level sales calls with distributor buyers

Expand Seremoni's distribution footprint and market reach through existing and new distributor partners

Prioritize markets where Seremoni's quality and traceability story commands a premium

Go-to-Market & Product Support

Educate distributor sales teams on Seremoni's product features, quality story, and best practices for foodservice applications

Partner with Marketing on regional promotional activities and sales campaigns aimed at distributor partners

Work with Operations and QA to resolve regional service, quality, or fulfillment issues

Communicate new product introductions to distributor partners

Regional P&L & Sales Operations

Own the full regional P&L -- revenue, margin, and trade spend -- across all distributor accounts and products

Track regional revenue, distribution, and margin performance against plan

Maintain CRM and distributor portal data to support accurate, data-driven decisions

REQUIREMENTS

Education & Experience

Bachelor's degree in Business Administration, Sales, Marketing, or a related field preferred; equivalent experience considered

5-7+ years of experience in sales management within foodservice and retail distribution, with direct experience managing distributor and broadliner relationships

Proven track record of achieving sales targets and driving business growth through distributor partners

Experience in seafood or perishable protein sales strongly preferred

Knowledge & Skills

Strong market analysis skills; able to translate distributor, competitor, and category data into regional strategy

Data-driven decision-maker; comfortable owning a P&L and using sales and market data to guide it

Proactive and self-directed, anticipating distributor and market needs

Strong leadership presence; able to set direction and hold distributor partners accountable

Highly organized; able to manage a complex, multi-account territory and a demanding travel schedule

Strong knowledge of foodservice distribution market dynamics, including how specialty and broadline distributors operate and buy

In-depth knowledge of seafood products - sourcing, quality, preparation methods, and sustainability practices - preferred but not essential

Excellent communication and negotiation skills

Proficiency with CRM tools and online distributor portals

Comfort operating with real supply constraints (allocation, seasonality, perishability) and communicating trade-offs to distributor partners

Willingness to travel frequently within the region