Partner Marketing Manager (Field & Channel - MSP)

Aura is on a mission to create a safer internet. In a world where our lives are increasingly online, Aura's category-defining suite of intelligent digital safety products help millions of customers protect themselves against digital threats, and that number is growing rapidly. This is an exciting phase at Aura, and our team of over 400 people worldwide is guided by a leadership slate that's successfully grown startups into multi-billion dollar organizations.

Come build with us!

We’re looking for a hands-on Partner Marketing Manager to help us build and scale our MSP partner ecosystem. This role blends field marketing (recruiting and enabling new partners) with channel marketing (activating partners and helping them drive revenue).

You’ll work closely with sales, partnerships, and product to:

Recruit new MSP partners

Onboard and enable partners quickly

Create simple, repeatable programs that help partners sell more effectively to MSPs and end customers

Key Responsibilities:

Partner Recruitment & Field Marketing

Plan and execute marketing programs to attract and recruit new MSP partners

Support partner recruitment through:

Industry events and conferences

Webinars, roadshows, and virtual events

Account-based marketing & targeted campaigns aligned with sales outreach

Customize messaging and campaigns for MSP audiences and verticals

Partner closely with sales to support partner pipeline growth

Partner Enablement

Develop and maintain partner-ready assets, including:

Messaging and positioning guides

Pitch decks and one-pagers

Email and campaign templates

Ensure partners understand who to sell to, how to sell, and why they win

Channel Marketing & Enablement

Build and manage co-marketing programs that help partners sell more:

Co-branded campaigns

Turnkey demand-gen kits

Partner sales enablement materials

Drive partner engagement and activation post-onboarding

Work with partners to launch campaigns and track adoption

Identify top-performing partners and help scale what’s working

Go-To-Market Collaboration

Collaborate with:

Sales on partner recruitment and deal support

Product and marketing on messaging and launches

Digital marketing on awareness, lead generation, and nurture campaigns

Serve as the voice of the partner in marketing decisions

Provide feedback loops to improve partner programs and assets

Measurement & Optimization

Track and report on partner marketing performance, including:

Partner recruitment pipeline

Active vs. inactive partners

Partner-sourced or partner-influenced revenue

Use insights to improve enablement and campaigns over time

Qualifications:

Required:

4–8 years of experience in field marketing, channel marketing, or partner marketing

Background in managed services or managed security services

Proven ability to create and execute programs from scratch

Experience tracking partner marketing performance (MQLs, pipeline influence, campaign effectiveness)

Ability to work on multiple projects in a fast-paced, dynamic environment and adapt quickly to changing business needs.

Team player who collaborates effectively with cross-functional teams

Self-starter who’s comfortable operating in fast-moving environments

Nice to Have:

Experience building or scaling an MSP or reseller program

Experience selling to the MSP ecosystem

Familiarity with MDF or co-marketing programs

Experience working in Google Workspace

What Success Looks Like:

Increase the number of signed and onboarded MSP partners

Partners are confidently running campaigns and closing deals

Sales teams see marketing as a strong partner recruitment and enablement engine

Repeatable, scalable partner marketing programs are in place

Aura is committed to offering a generous package to support our employees in all aspects of their life in and out of work. Our packages offer competitive pay, generous health and wellness benefits, retirement savings plans, parental leave and much more! Pay range for this position is $105,000 - 115,000 but may vary depending on job-related knowledge, skills, experience and location.

Aura is proud to be an equal employment workplace. All qualified applicants will be considered for employment without regard to, and will not be discriminated against based on race, color, ancestry, national origin, religion, age, sex, gender, marital status, sexual orientation, gender identity, disability status, veteran status, or any protected category. Beyond equal employment opportunity, Aura is committed to being an inclusive community where all feel welcome.

Aura is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please let your Talent Acquisition Partner know.

Important privacy information for United States based job applicants can be found here.

Originally posted on Himalayas