Creative Strategy Manager

Role Overview

We’re looking for a Creative Strategy Manager who leads with copy, thinks in hypotheses, and can build creative systems that convert.

What you’ll own

Drive end-to-end creative strategy for D2C performance marketing: from consumer insight to brief to live creative, across all formats and channels

Write and own creative briefs: tight, opinionated, and grounded in real consumer psychology and behavioural insights

Build and maintain hypothesis-led creative frameworks: hooks, angles, formats, messaging architecture, that the team can iterate against

Lead and manage external creative agencies: brief them sharply, review their output critically, and hold the bar high on quality and on-brand execution

Own the creative learning loop: work with the performance marketing stakeholders to understand performance data, identify winning patterns, translate into actionable creative direction

Train and upskill junior creative team members; build internal creative strategy muscle

Stay close to the devotional consumer, their language, triggers, trust signals, and purchase motivations, and translate those into communication that resonates.

What you bring

5+ years across agency and D2C brand environments, you've seen both worlds and know the difference

Exceptional writing. Copy is your primary tool, the buck starts from copy

Deep understanding of performance creative: hooks, scroll-stoppers, UGC angles, thumb-stop formats, and what makes someone click

Comfort with research: primary, secondary, qualitative, and the ability to turn it into creative direction fast

You think in frameworks and hypotheses, not just vibes or gut feelings.

Experience managing external agencies and freelance creatives with clarity and accountability

Enough creative range to coach others, you can articulate why something works, not just that it does.

You'll thrive if you

Love understanding what makes people buy, especially in emotionally-driven, faith and devotion categories

Are obsessive about the first 3 seconds of any content

Can context-switch between big strategic thinking and line-level copy feedback without losing altitude

Have strong opinions about formats and can back them with data

Are energised by building, not just executing — you want to leave systems behind, not just campaigns.